First off, I'm not a BES admin, but a developer.
(From my point of view, this question is for an enterprise and assumes all users have only the BOLD. we have hundreds of users.)

From what I understand, all pushed and ota downloaded apps get pushed to the "downloads" folder; unless you delete the "downloads" folder of the theme, then it would go directly onto the application screen (assuming of course that the users had that particular theme set as their default).

Is there a way for a BES admin to:
* create a folder on the fly and push apps to this folder? ...or...
* since you can create folders within a theme, if we knew that users had this particular theme set with a folder called "xyz", could you push applications to "xyz"?

if this is not possible, is this functionality that might be available with Argon?