Long gone are the days when we regarded the American obsession with the BlackBerry as ... General Blackberry forum
Case Study: Checking in with BlackBerry
Long gone are the days when we regarded the American obsession with the BlackBerry as a crazy fad. Today the pocket-friendly device plays an integral part in the working culture of an increasing number of Irish businesses. For Eithne Fitzpatrick (pictured), managing director of the Fitzpatrick’s Castle Hotel in Killiney, Co Dublin, its impact has been profound. “It’s changed my life,” she says. “I don’t know how other businesspeople manage without one.”
She acquired her first BlackBerry 18 months ago, after her brother came home from the US and introduced her to the technology. She subsequently signed up with O2 and is currently using the BlackBerry 7230, a curvaceous piece of kit dominated by a backlit LCD and a full QWERTY keyboard. A thumb-operated track wheel on the side of the chassis lets you navigate between the different functions.
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