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    Vodafone & RIM link up to develop consumer services for BlackBerry

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    Vodafone Group PLC said it will collaborate with Research In Motion on the development of Vodafone consumer services for the Nasdaq-listed company's BlackBerry platform in a bid to gain broader adoption in the consumer segment.

    "This strategic agreement aims to deliver an optimised experience – aimed squarely at the needs of the customer, delivering simple-to-use services and lower costs. We are excited to be working so closely with RIM to develop this area,” said Jens Schulte-Bockum, Vodafone Global Director of Terminals. “In addition to growing the established Enterprise market, we fully expect the appeal of the BlackBerry platform to be strongly adopted by consumers; attracted by best in class messaging and email, internet experience, a range of multimedia capabilities including music and imaging functionality."



    “The BlackBerry platform continues to resonate strongly with consumers, especially with the introduction of the BlackBerry Pearl and the BlackBerry Curve, and we are pleased that Vodafone has selected BlackBerry as a preferred consumer platform. We look forward to working with Vodafone and the ecosystem of BlackBerry application partners to bring new experiences to BlackBerry smartphones,” said David Yach, CTO for Software at Research In Motion.

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    Re: Vodafone & RIM link up to develop consumer services for BlackBerry

    ~via BB (wap.pinstack.com)~

    This can only be good news for Vodafone customers especially if the prices come down as here in the UK they are presently one of the costliest for a BlackBerry data plan.

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    Re: Vodafone & RIM link up to develop consumer services for BlackBerry

    sweet

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