Back in July, we heard that Verizon was planning to launch it's LTE (Long-Term Evolution) network in 2010. Last month it was reported that they had successfully gotten the network up and running in Boston and Seattle. However, a new statement from Senior VP and CIO Tony Melone says that Verizon won't be doing the traditional market-by-market roll-out we're accustomed to.

Melone said the roll-out "will be as close to all-at-once as possible" and that "We want to give our customers a significant footprint," and won't tease them with trial deployments." A big change in the wireless industry where the major metro markets (say that 3x's fast) are the first to get the new technology and it trickles down from there. The new data network will not replace Verizon's current EVDO system, but rather it will be an "overlay" that will work alongside it. E Melone acknowledges "You will need new devices to take [full] advantage of LTE, but there won't be a need to force migrate". Even better news for current subscribers who aren't ready to upgrade their devices yet.

"We can build all the bells and whistles and make lots of bold claims," said Melone, "but none of it will matter if the network -- and all of the underlying infrastructure that supports the network -- isn't fundamentally reliable. There will be no substitute for good old-fashioned engineering. Reliability built in at the start based on rigid engineering standards and a disciplined approach year-after-year will continue to be our mantra." So Verizon is recognizing that it really doesn't matter if you're first out of the gate with the newest technology if you can't make it around the first corner.

[Article information was sourced from InformationWeek]