Twelve of the world’s largest phone carriers will announce their rival technology Apple’s App Store ... Smartphone News forum
AT&T and Others Announcing Rival to Apple App Store
Twelve of the world’s largest phone carriers will announce their rival technology Apple’s App Store at the MWC in Barcelona. The combined audience for the app platform will be 2 billion customers. Some of the members of this new alliance includes AT&T, Orange and Telefonica, Samsung, LG and Sony Ericsson.
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Also see: PS Thread. It's an interesting idea and it will be one to watch develop. I really don't think they should worry about what others are doing as much as focus on their own progress.
Apple has 170,000 Apps in the App Store and over 3 Billion downloads now. I don't think they should focus on catching up but rather simply delivering great content that is easy to use and manage.