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BlackBerry maker Research In Motion is partnering with pop artist Will.i.am to help merge social ... Smartphone News forum

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    hayden's Avatar
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    RIM to bring Will.i.am's Dipdive to BlackBerry

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    BlackBerry maker Research In Motion is partnering with pop artist Will.i.am to help merge social networking and multimedia, in the company's latest move to gain more traction in the consumer retail market.

    RIM will make Will.i.am's Dipdive online community and content available wirelessly on the BlackBerry, RIM co-CEO Jim Balsillie said in an interview.
    "Probably the two hottest trends in wireless are social networking ... and the other one is the multimedia, which is principally portable music," Balsillie said.

    Will.i.am is known for his career with the band Black Eyed Peas and his "Yes We Can" Barack Obama video, a huge hit on YouTube.com, where it has garnered millions of hits.

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    Re: RIM to bring Will.i.am's Dipdive to BlackBerry

    ~via BB (wap.pinstack.com)~cant wait to peep it

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    Any idea on a release date?
    ~via BB (wap.pinstack.com)~

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