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The Mobile Marketing Association (MMA), which represents 650 member companies worldwide, today released its Global ... Smartphone News forum

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    cherrichiodo's Avatar
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    Mobile Marketing Association Releases Global Code of Conduct

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    The Mobile Marketing Association (MMA), which represents 650 member companies worldwide, today released its Global Code of Conduct, designed to provide guidelines that all Mobile Marketers should consider and build their mobile marketing initiatives around. The MMA Global Code of Conduct, or “the Code”, is intended to guide companies within the mobile ecosystem so that they can effectively, and responsibly, leverage the mobile channel for marketing purposes, whilst always protecting the consumer experience.

    Produced by the MMA’s NA Privacy Committee, with input from MMA Regional Board of Directors in APAC, LATAM and EMEA, the Global Code of Conduct updates the 2007 revision and aligns the Code with generally accepted global privacy principles.

    [full press release]

    The MMA Global Code of Conduct can be downloaded here

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    I'm glad to see someone taking this step, but their fees are pretty steep. I'm not sure how many will pay what they're asking to be able to display their logo.

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