Page 1 of 2 12 LastLast
Results 1 to 15 of 17

BlackBerry devices, which are manufactured by Research in Motion (RIM), rank highest in overall customer ... Smartphone News forum

  1. #1
    hayden's Avatar
    hayden no está en línea Stack Mod
    Join Date
    Jul 2004
    PIN/ID
    ask
    Posts
    12,440

    J.D. Power: "BlackBerry Rank Highest Smartphone Customer Satisfaction!"

    Advertisement



    BlackBerry devices, which are manufactured by Research in Motion (RIM), rank highest in overall customer satisfaction among business wireless smartphone users, according to the J.D. Power and Associates 2007 Business Wireless Smartphone Customer Satisfaction Study(SM) released today.

    Overall Smartphone Index Rankings
    (Based on a 1,000-point scale)
    RIM (BlackBerry) 702
    Palm (Treo) 698
    Samsung 698
    Industry Average 696
    Motorola 658

    The inaugural study measures business customer satisfaction with their wireless smartphone, which is a mobile phone offering advanced capabilities, often with personal computer-like functionality such as a BlackBerry or Treo. Overall satisfaction is examined across six key factors. In order of importance, they are: ease of operation (22%); operating system (21%); physical design (20%); audio (14%); battery aspects (13%); and utility features (10%).

    RIM ranks highest in overall smartphone customer satisfaction with a score of 702 points on a 1,000-point scale, performing particularly well in the operating system factor, which includes the speed of moving between applications and speed of sending/receiving e-mails. RIM also performs particularly well in battery aspects, including the length of battery life. Treo manufacturer Palm (698) and Samsung (698) tie to closely follow RIM in the ranking.

    "While RIM has differentiated itself from the competition in areas that are most important to business smartphone users, competition in this market is tight," said Kirk Parsons, senior director of wireless services for J.D. Power and Associates. "Particularly for RIM, ease of using basic applications and features and providing the right amount of functionality in a lightweight package has given the manufacturer an edge."

    The study finds that satisfaction is critical to future sales and profitability of smartphone manufacturers, as highly satisfied owners are more than 50 percent more likely to repurchase the same brand than those who are not satisfied with their smartphone. Additionally, owners who are "delighted" with their smartphone are 80 percent more likely to recommend a particular brand than an unsatisfied owner.

    The study also finds that customer satisfaction varies depending on the type of operating system -- RIM, Palm, Microsoft Windows Mobile or Symbian -- being used in the smartphone device, as each system has its own advantages. For example, customers note that the Palm system's basic features are easy to use, such as making and receiving calls; checking voice mail; using the keyboard and key pads; and understanding display screen symbols. In comparison, smartphone devices using the Microsoft Windows system perform well with regard to call quality, particularly when it comes to sound quality and having a wide variety of preloaded ring tones to choose from.

    "While each OS platform excels in a particular area, there is definitely room for improvement across the market as not one smartphone brand excels in all business application dimensions," said Parsons. "It's critical for manufacturers to offer a complete package of functionality and ease of operation that meets the business needs of customers."

    The study also finds the following key smartphone business wireless usage patterns:
    -- Among smartphone customers, 13 percent report having to get their
    device repaired, with software application issues, device locking up or
    display not working being the most frequently reported problems.

    -- More than 40 percent of smartphone users would like GPS (global
    positioning system) capabilities on their device, while 26 percent
    would like Wi-Fi capabilities, 22 percent want touch screen and 19
    percent would like to have a TV integrated into their device.

    -- The average reported purchase price of a smartphone device is $261.
    Palm owners report the highest purchase price at $313. Motorola has the
    lowest reported device pricing at $194.

    -- The top five reasons given for choosing a smartphone brand are:
    personal digital assistant (PDA)/personal information manager (PIM)
    functionality (50%), Internet capability (48%), Bluetooth capabilities
    (46%), general ease of use (44%) and overall design/style (44%).

    -- Thirty-five percent of smartphone owners download third-party software.
    Popular software downloads among business users include games (51%),
    travel-related programs (42%) and business applications such as
    Microsoft Word and Excel (36%).

    The 2007 Business Wireless Smartphone Customer Satisfaction Study is based on responses from 1,089 business wireless customers who currently own a smartphone device. Findings are based on data collected in August 2007. Visit JDPower.com to view customer satisfaction ratings for wireless service and carrier performance, call quality, customer care, retail sales and mobile phone handsets.

    About J.D. Power and Associates
    Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

  2. #2
    slingshotzack's Avatar
    slingshotzack no está en línea Stack level 3
    Join Date
    May 2007
    PIN/ID
    23FBC82E
    Posts
    165

    Re: J.D. Power: "BlackBerry Rank Highest Smartphone Customer Satisfaction!"

    Just doesn't surprise me, Thank you for the update. 702 out of 1000 isnt bad at all, especially if they were in the lead.

  3. #3
    VZDubtk's Avatar
    VZDubtk no está en línea Stack level 5
    Join Date
    May 2007
    Posts
    1,436

    Re: J.D. Power: "BlackBerry Rank Highest Smartphone Customer Satisfaction!"

    now thats pretty cool
    I Unlock All Mobile Devices, questions just ask

  4. #4
    hayden's Avatar
    hayden no está en línea Stack Mod
    Join Date
    Jul 2004
    PIN/ID
    ask
    Posts
    12,440

    Re: J.D. Power: "BlackBerry Rank Highest Smartphone Customer Satisfaction!"

    "Inaugural study"

  5. #5
    slingshotzack's Avatar
    slingshotzack no está en línea Stack level 3
    Join Date
    May 2007
    PIN/ID
    23FBC82E
    Posts
    165

    Re: J.D. Power: "BlackBerry Rank Highest Smartphone Customer Satisfaction!"

    no i meant, more of we arent the only ones who value bb's to the highest extent. Its not just the addicted ones who think they are the best.

  6. #6
    gkg3059's Avatar
    gkg3059 no está en línea Stack level 4
    Join Date
    Nov 2006
    PIN/ID
    204bd5f7
    Posts
    451

    Re: J.D. Power: "BlackBerry Rank Highest Smartphone Customer Satisfaction!"

    Sweet. Can't believe samsung is in the first 3 and nokia isn't. How did they get in there. I know I would recomend buying a BB.
    ~posted via opera mini~

  7. #7
    jonnyxedge's Avatar
    jonnyxedge no está en línea Stack Professional
    Join Date
    Nov 2006
    PIN/ID
    28A4ED28
    Posts
    3,945

    Re: J.D. Power: "BlackBerry Rank Highest Smartphone Customer Satisfaction!"

    Yeah that's not bad at all. That's why I love my blackberry. Great news!~via BB (wap.pinstack.com)~

  8. #8
    ebanga's Avatar
    ebanga no está en línea Stack level 3
    Join Date
    Jul 2007
    PIN/ID
    24352F80
    Posts
    284

    Re: J.D. Power: "BlackBerry Rank Highest Smartphone Customer Satisfaction!"

    ~via BB (wap.pinstack.com)~this isn't news to us Stacker's . We knew it all along. Hehe

  9. #9
    joewoo's Avatar
    joewoo no está en línea Stack level 3
    Join Date
    Sep 2006
    PIN/ID
    22CF1F2F
    Posts
    492

    Re: J.D. Power: "BlackBerry Rank Highest Smartphone Customer Satisfaction!"

    4 pts out of 1000 is a close call...

    It kinda says RIM barely edged the others.. (Not to sound pessimistic or anything)

  10. #10
    jhall1986's Avatar
    jhall1986 no está en línea Stack level 3
    Join Date
    May 2007
    Posts
    300

    Re: J.D. Power: "BlackBerry Rank Highest Smartphone Customer Satisfaction!"

    Good job RIM I love you my lovely blackberry. Those berrys are selling well also. In my area where I live I see more blackberrys than any other phone now. Its great

  11. #11
    bigzach79's Avatar
    bigzach79 no está en línea Stack level 2
    Join Date
    Nov 2006
    Posts
    30

    Re: J.D. Power: "BlackBerry Rank Highest Smartphone Customer Satisfaction!"

    Awsome RIM

  12. #12
    Sky Zero's Avatar
    Sky Zero no está en línea Stack level 2
    Join Date
    Oct 2007
    PIN/ID
    241C349C
    Posts
    47

    Re: J.D. Power: "BlackBerry Rank Highest Smartphone Customer Satisfaction!"

    Very cool news indeed!

    ~via BB (wap.pinstack.com)~

  13. #13
    DaThunder's Avatar
    DaThunder no está en línea Stack level 3
    Join Date
    May 2007
    Posts
    210

    Re: J.D. Power: "BlackBerry Rank Highest Smartphone Customer Satisfaction!"

    i've too impressed with my bb but I want the iPhone

  14. #14
    showtime's Avatar
    showtime no está en línea Stack level 3
    Join Date
    Nov 2006
    PIN/ID
    Ask
    Posts
    306
    Quote Originally Posted by ebanga View Post
    ~via BB (wap.pinstack.com)~this isn't news to us Stacker's . We knew it all along. Hehe
    Ditto

  15. #15
    Lavagirl's Avatar
    Lavagirl no está en línea PINStacked!
    Join Date
    May 2007
    PIN/ID
    AoleLava
    Posts
    10,877

    Re: J.D. Power: "BlackBerry Rank Highest Smartphone Customer Satisfaction!"

    Of course because BB rules FTW!!
    See the Official Latest OS threads updated regularly for All Devices.
    Forum Rules
    PinStack Trust Guide


Page 1 of 2 12 LastLast

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •