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Interop: BlackBerry Says Voice Is Still The 'Killer App'
Despite setting the gold standard for mobile email and applications to its widely popular line of smart phones, BlackBerry-maker Research In Motion said "voice is still the killer app for mobility."
"Cellular phone calls are the main motivating factor for carrying a mobile device with you," RIM CTO David Yach said during his keynote speech at Interop New York and the Mobile Business Expo.
Yach admits that mobility is a more challenging environment than the wired world, but he urged IT departments to work together to develop mobile strategies and plans around managing mobile businesses. He said for mobility to become a true business tool in the enterprise it needs to be secure and reliable, and IT needs to manage and control it. It also needs to be scalable.
Yach cited statistics that indicate that 56 percent of enterprises are increasing mobile voice spending and 63 percent increased mobile data spending in 2007. He said that's a sign that mobility is about to boom and IT department should take note.
"The whole mobility thing is coming," he said.
image courtesy of Yahoo! oneSearch
Do I *really* get the model with my phone? (:
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