Well I think in the end it's all about getting your name out, free advertising. In America there is no bad publicity only publicity. By doing this ("Accidentally” losing the IPhone 5 : Gosh it worked for the IPhone 4) and then sending police/investigators to a house supposedly where the GPS specified it should be) provided news coverage and websites to discuss it for several days. So more free advertising to the fact you are releasing a new IPhone. The next thing will be queues of people outside the Apple stores because guess what they did not have enough supplies to meet the demand, long queues disappointed customers sell far more phones/computers/ etc in the long run.
Maybe I am just jaded or should say IJaded!! Oops I hope I don't get ISued for copywrite infringement.
Love is better than anger. Hope is better than fear. Optimism is better than despair. So let us be loving, hopeful, and optimistic. And we will change the world. - Jack Layton (1950-2011)
Blackberry PlayBook 64GB Nokia 1020, Microsoft Surface PRO 2