Just like the freakin' banks. Regulators say they can't charge fees for certain things, so they look for other ways to screw you out of a couple bucks. This crap adds up after awhile.
Granted I'm an AT&T customer, but I can see them and other companies following suit, provided the FCC doesn't step in and do something about it.
Enough people got PO'd at institutions like Bank of America when they announced a 5.00 fee to use your debit card so they decided to pull it. Let's hope the same happens here.