Patience really is a double-edged sword in the tech world. Microsoft was successful with the Xbox by being patient in not killing the product, despite the fact that it was not generating profit for the first several years it was available. However, that was about the only "patience", since Microsoft constantly tweaked the Xbox and added new features. Once Kinect was available, the Xbox was a huge hit and very profitable. RIM, on the other hand, went from patient to complacent, losing market share in droves. Now RIM's current patience is still driving customers away, as those customers are not patiently waiting for BB10.