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Article: Can Apple win our hearts with the trivial improvements?
In just a short time, in many ways due to competition between Apple and Google, we've seen tremendous advances in smartphones. In the past year or two, it seems that has slowed tremendously. The premium phones all have fast processors, displays that are near the point that improvements can't be seen by the naked eye, are very responsive and do almost everything. We've seen similar scenarios play out for both Apple and Samsung. Big change from Galaxy S2 to S3, less from S3 to S4 and even less from S4 to S5. Similar recent history from Apple.
What we seem to be seeing now are minor, more gimmicky, type improvements. Perhaps a minor camera improvement, some fitness tracking ability, perhaps improvement with voice commands. Nothing, in my opinion, compelling. Other than a device wearing out or breaking, there is less and less reason to get a new one. So far, i don't see this pattern changing.
Where we will hopefully see some innovation would involve not the software capability of the devices, but with its connection to the outside world. Perhaps more important than features of the Galaxy Sx and iPhone x is the ability to connect those devices to 4G LTE and newer technologies. Maybe even all Wi-Fi all the time. The other place I'd love to see improvement is on the power end. These smartphones need to be constantly connected to a charger of some sort. Forget new features...long battery life would be a huge plus.
The trend will be wearables and any health and fitness hardware incorporated into smartphones. Although Samsung has been incorportaing some of these things into the smartphone and into their Gear smartwatches, this will only take off when Apple decides to get into it. The iPhone 6 and iOS 8 will set the trend later this year.