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Article: Android Design Chief: Being A Phone Maker Is 'Really Tough'
He has a good point tho, how many shapes do you need in smartphones? Software is very important and does make the device stand out. I can start my car, alarm my home, lock the door, turn off/on the lights, watch live video of my locked/alarmed house, turn up/down the thermostat while away etc.
The shape of that device does not effect that. It's sure nice to have hardware that appeals to you but it's in the software rolling quickly to ecosystem.