I don't have a dog in this fight, being a person with the old BB technology which I must add I am still happy with despite it not even being the latest flavor of BB. Some things I do take from this however is that those who use Apple and stay with it do so because they really enjoy the OS rather than being tied 100% to the hardware. Apple does know how to make the OS simple to use and clean to look at, plus they are capable of bringing in 1000's of developers for the APPs along with every company wants to have an App available for the phone. Now increase the speed a bit, improve the antenna, have a better camera etc., and those that are on the older IPhone will be happy to upgrade. Will it have the same queues outside the stores probably not, but people will still buy. They probably will not get the new customers as they would have had they released the IP5 but then is this really a big deal for them, they will get them next time. People are still tied into ITunes having invested quite a few bucks in Apps and music which will probably make them think twice about changing.
An interesting fact Del mentioned above about the replaceable microSD card. Apple is avoiding it by suggesting people use their ICloud service. Sounds great you don't have to worry about loosing the card, and it allows you to sync to all your devices. Only one little problem, the cost of the storage (a fact not mentioned). People will sign up and have their credit cards hit on a monthly or annual basis, once started it continues and Apple laughs all the way to the bank.
As Del mentioned everyone is upset at no IP5, but Apple never anounced there would be they just let the rumors fly, for the last 6 mths, stirring it up so much that everyone covered the launch yesterday, allowing Apple to sell how good they are, how successful they are with their computers etc., holding off the IPhone till the very last, free coverage, free advertising, worldwide, cudos big time to Apple and they don't even get criticized like RIM did for the leak on the PlayBook.
Much as I don't like the company and the way they tie you too them, locking down the hardware etc., I truly admire the way they run their business, and market their goods to the extent that even when we know that they are not top on specs, they still look like they are, and people remain loyal!
Just my opinion.