Look who’s jumping on the smartphone bandwagon. This article from Engadet thinks it is no iphone though > So it's true, we're living in an age where people would shamelessly line up for certain electronics and luxurious fashion items. Why? Just because they can, and for that reason, some swanky outlets -- namely Christian Dior, Prada, Giorgio Armani, Dolce & Gabbana, and Versace -- have attempted to exploit our gadget lust by offering self-branded phones at extortionate prices. In the eyes of every-day consumers, there's really not much appeal in these soulless devices except for the logo and some extra bling, but apparently these two factors alone are enough to make some aficionados drool a river.

On the other hand, Puma -- a less luxurious but naturally more accessible fashion brand -- has decided to do more than just slapping an OS skin onto its aptly-named Puma Phone. Priced at a comparably affordable £300 ($469), this Sagem-made featurephone packs a few unusual features such as a solar panel, a sports tracker, and even a virtual cougar named Dylan. Read on to find out if we could sense the Puma spirit in this device.