via engadget mobile: For many (if not most) iPhone developers, the App Store's overheated competition and bloated inventory have led to scorched-earth pricing that makes it virtually impossible to parlay mobile development into a valid for-profit business model without turning to subscriptions or in-app advertising. RIM's tried to nip that behavior in the bud by capping the minimum sale price at $2.99, and it sounds like Microsoft feels the same way in light of the flowery, motivational language being thrown the way of developers at learning sessions ahead of the Marketplace's launch.

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