today introduced the first iPhone and iPod Touch application that allows designers to create color palettes from the palm of their hand. Think Ink: Color Unleashed was created specifically for the iPhone to allow users to build custom color palettes using the Dewey Color System. It can be downloaded for free here
"We wanted to give designers and printers the ability to pull inspiration from a variety of resources, whether it's a vibrant green found on a blade of grass or a pale shade of yellow, and create a perfect color palette for their project," says Tom Wright, senior director of advertising and design for Neenah Paper. "This application is unlike anything on the market. Users not only can translate the source of the inspiration into an immediate color palette, but they can use the app to select a paper that best enhances the design."
The Think Ink: Color Unleashed application is the latest in a series of technology firsts for Neenah Paper. Over the last several months, Neenah Paper has released a series of innovative BlackBerry applications such as Paper Math which provides mobile access to Neenah Paper's online paper calculator, the Stocking Guide for mobile access to specifying paper, and the Eco Calculator which allows users to calculate the environmental savings realized by choosing recycling papers consisting of different levels of post consumer fiber content.