[hayden]

NeoMedia Technologies announced today that their mobile barcode scanning application -- NeoReader -- is now available for camera-enabled BlackBerry smartphones from RIM. The NeoReader transforms the BlackBerry into a barcode scanner which provides instant access to mobile content by clicking on 2D barcodes.

NeoReader-capable devices for the BlackBerry feature the Curve (8300, 8310, 8320) and Pearl (8100, 8110, 8120) product lines. BlackBerry users can download the NeoReader software to their phone by going to get.neoreader.com on their mobile browser. In addition to the BlackBerry, the NeoReader code scanning software is available for handsets from most major manufacturers (go to www.neoreader.com for more information regarding specific models).

The NeoReader's simple "one click" access makes the mobile internet much more accessible for BlackBerry users -- by scanning 2D barcodes via the phone's camera, users avoid typing in long URLs and navigating cumbersome menus. The 2D barcodes serve as "hyperlinks" from printed mediums to mobile web content and are activated when and where users choose.

"Offering a version of NeoReader for the BlackBerry enables us to reach a completely new group of smartphone users -- business professionals. High rates of data usage and time-constrained lives combine to make business professionals a very attractive market for mobile barcode scanning," states Iain McCready, CEO of NeoMedia. "The NeoReader for BlackBerry expands the NeoReader-capable handset universe across a critical platform. RIM leads the fast growing U.S. converged-device market with a 41% share. NeoMedia aims to leverage this rising consumer interest in a rich mobile experience by enabling a ubiquitous mobile barcode scanning market and ensuring consumer experiences with mobile scanning are secure, fast and reliable. I believe NeoReader can be the breakthrough needed to deliver the promise of an easy and accessible mobile internet experience."

The NeoReader is a universal barcode scanning application that reads standard 2D barcode symbologies -- QR, Data Matrix, Aztec -- so BlackBerry users won't need multiple barcode readers. Many companies are beginning to utilize 2D barcodes in their marketing and communications efforts. By installing the NeoReader, BlackBerry users will enjoy the value and convenience of a rich and relevant interactive experience wherever they encounter a mobile barcode.
NeoMedia Technologies is currently participating in CTIA Wireless IT & Entertainment 2008 at Moscone West in San Francisco. Visit NeoMedia at booth 229 for a demonstration and further information.

[RogerG]

Wow, this is extremely cool and the potential is incredible!

[Tre Lawrence]

Yep... cost?

[hayden]

Originally Posted by RoGro

Wow, this is extremely cool and the potential is incredible!

Yup this is cool

[j llama]

Sounds fun

[macallik]

Sounds like a great app.

[RogerG]

I didn't see any cost associated with it, at least for an individual user.

[ncswerve]

I used a similar program when I was using WM6 and it was convenient in the fact that websites have started putting these on their site instead of a url and all you have to do is scan it and it will start the download or go to a website without typing.

[dwwright]

I think Radio Shack had a device called Cue Cat that you connected to the PC for doing something similar. The parent company resolved the url for you and collected the places you were visiting for marking info, probably along the same lines. Its still a great idea. I havent' had any luck scanning UPC codes yet, but did type in the number and get some price comparisons. This would be useful when doing some shopping.

[tfrankson]

Neat!

[offthahorseceo]

So has anyone determined a cost on this? Does it scan the traditional upc style barcodes or the square barcodes or both?~via BB (wap.pinstack.com)~

[Wonnthree]

I haven't had any luck using this application at all..it simply doesn't work even though its supposed to on my Curve! The camera is blurry and can't recognize the codes..great idea gone bad..need some help folks!

[offthahorseceo]

ok so apparently its free. However like the previous poster the camera is unusually blurry on this app.

[offthahorseceo]

ok so 2D barcodes are like this:


try to decode that?

i would have liked to use this in our store, guess this isnt a possibility anymore since it only reads "2D barcodes"

[HeavyComponent]

Swate!

---
T-Mobile Curve 8320 - 4.5.0.69 OS Beta!
[heavycomponent@tmo.blackberry.net]

--HeavyC.

~via BB (wap.pinstack.com)~