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We all sort of knew this but it really hits home when its printed publicly. ... Apple iPhone forum

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    srl7741's Avatar
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    Cheating the App Store via a PR Firm

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    We all sort of knew this but it really hits home when its printed publicly. Just a reminder I guess is why I'm making the post.

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    When it comes to winning in the App Store, one PR firm has discovered a dynamite strategy: throw ethics out the window. Reverb Communications, a PR firm that represents dozens of game publishers and developers, has managed to find astounding success on Apple’s App Store for its clients. Among its various tactics? It hires a team of interns to trawl iTunes and other community forums posing as real users, and has them write positive reviews for their client’s applications. Yeah, that 5-star iTunes app review you saw for the once top-5 paid app Enigmo? It might not be written by a real user, but rather by Pangea Software’s PR firm. Reverb isn’t the first to try and game the user review process, but they are definitely one of the most blatant cases.

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    Last edited by srl7741; 08-23-2009 at 02:04 PM.

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    I read a similar article a while back and it really is a shame that customers can be mislead into buying apps that may not be up to their standards. What's even worse is that it can't be stopped. Customers have to really be scrupulous when choosing paid apps.
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    lol that reminds me of when I bought the game mirrors edge based off of TV commercials.
    I was so pissed when I sat down to play the game, it was SOOOOOOOOO stupid!!! Im glad I bought it for 10 bucks rather than the original 49 they wanted.
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    You always have to take any review with a grain of salt. When I see an app with 5 stars, but only maybe 3 reviews or the reviews are almost a photocopy of the apps featurelist, I stay away. Especially if the first review on the list is 'glowing'.
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    Quote Originally Posted by neorabid View Post
    lol that reminds me of when I bought the game mirrors edge based off of TV commercials.
    I was so pissed when I sat down to play the game, it was SOOOOOOOOO stupid!!! Im glad I bought it for 10 bucks rather than the original 49 they wanted.
    Lol. That sounds like my issue with Need for Speed: Undercover for PS2. The commercials for it looked awesome. Most likely the PS3 version though. When I put that game in my PS2, I just about busted a vessel. What the *!$? Is with these graphics? They're worse than the graphics for Gran Turismo on Playstation.


    Very upsetting. Its all okay though, no money out of my pocket. Thank you Christmas.
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