CTIA Wireless 2008 - (Booth # North Hall 5252) MyRapidMD(TM) Corp, a developer of meaningful personal mobile content, is announcing the release of Emergency Service Profile (ESP) v2 for cell phones. Once ESP is installed on a cell phone, the proprietary and potentially lifesaving ESP application provides users personal Emergency Service Profile, including photo identification, at the accident or medical emergency scene to first responders immediately, and without the need of a service connection.
ESP, based on a global emergency assessment protocol used by first responders at emergency scenes, contains information of only one individual. No financial, social security or address information will be stored so the ESP information only has value to the user, and the first responder seeking their ESP information. ESP allows first responders to treat users more efficiently, effectively, and accurately in an accident, medical emergency, in transit to the ER and at the ER because they have immediate access to users Emergency Service Profile when information and time count most during the first hour.
"Time and quality information are your best hope for survival in an emergency. ESP just makes too much sense; a ring tone, movie or game on your cell phone is not going to help me save the life of your child, your senior parent or you in an emergency or accident," said Chief Richard Cole, Chairman of the MyRapidMD Emergency Services Advisory Board, whose members have over 100 years of collective Emergency Response experience.
The Emergency Service Profile is exactly that, said Mr. Mark White President and founder, "It provides the critical emergency information and photo ID about a person in an accident or medical emergency. It is not trying to provide an extensive personal health or medical history record of a person, that's what online medical record services such as Microsoft's Health vault, Google Health or WebMD's PHR do, among others. Simply put, time and information saves lives and the trickle down effects directly benefit healthcare, emergency services and their relevant providers. Our goal is to deliver that information as quickly and effectively as possible when needed."
A large majority of service providers and cell or smart phone handsets, including Blackberries, are ESP compatible. Verizon's "Get it Now" browser and the Apple iPhone both currently block outside third party applications. Non- "Get it Now" Verizon customers can however install ESP. If in doubt, go to http://www.myrapidmd.com and select "test your phone."
Both Verizon and Apple have however, indicated they will make Software Development Kits (SDK's) available to content developers by the middle of 2008 and we will develop ESP applications for these devices as soon as they are available.

Even if their phone is not ESP compatible right now, users still need to sign up to get all the benefits of the ESP membership pack. And when they do change phones or service providers, they can simply login to their ESP account and send their ESP to their cell phone. To see full ESP membership details go to http://www.myrapidmd.com/benefits.

"There are more than 230 million cells phones in the USA and more than 70% of children over the age of 8 have them or have used them. Cell phones are an inherent part of the American lifestyle and at MyRapidMD we believe your phone should to do more than text, talk & entertain we believe it should care!" said Mr. Damien Vallernaud, MyRapidMD COO.

ESP was selected from over 400 new products and services by EMS magazine, considered the leading global authority on the EMS industry, as one of the top product picks at the National EMS Expo in Orlando, FL in October of 2007. Additionally, MyRapidMD has received one of twelve invitations to present and demonstrate ESP at the Coalition for Disaster Management Solutions Conference (CDMS) sponsored by F.E.M.A. Region IX and The American Red Cross in San Francisco on March 31, 2008.

To learn more about MyRapidMD's personal medical alert service, ESP and its potentially lifesaving benefits, log onto http://www.myrapidmd.com or call (877) 9GET-MRMD. In today's world it pays to be prepared for life's unexpected emergencies.