• BlackBerry Holds On to #3 Ranked Platform -

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    The following article written by Ross Cheriton at
    N4BB and is reprinted by permission. Although we have been thinking and posting about RIM's "supposed" lack of innovation and effort, their smartphones and their platform seem to be holding their own, based on this comScore data and the J.D. Power satisfaction rankings we posted earlier today! The article:

    Last week, the data analytics firm comScore released data regarding the number of smartphonesubscribers in the US and how it has changed over the past three months. As expected, the Android and iOS platforms continue to dominate the smartphone industry in the US, as they remain the only mobile platforms to gain market share over the past three months.

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    The BlackBerry platform has lost 2 percentage points in this metric over the past three months. This is in comparison to the Windows platform, which has lost a single percentage point. On the surface, this points to RIM losing more smartphone market share than Microsoft. Although this is true, Microsoft has lost a larger percentage of their market share relative to RIM. While RIMís market share has decreased by 2.0%/17.2% = 11.6%, Microsoftís market share has decreased by 1.0%/5.4% = 18.5%. Keep in mind that the data is only relevant to the US market for smartphone subscribers of ages 13 and older.

    Considering the US is one of RIMís weakest markets at the moment, itís interesting to note that it is also there that they are still besting Microsoft. If this rate of change in smartphone subscribers is to continue, Microsoftís situation in the US is looking quite a bit worse than RIMís. However, trends are everything in
    mobile. Microsoft is planning to release its new Windows 8 operating system designed to be used across the broad spectrum of devices from PCs to smartphones. Not to be outdone, RIM is also planning to release its new BlackBerry 10 operating system later on this year. Both platforms are fiercely competing for that #3 spot in mobile platforms.

    The Windows 8 platform should slow down the rate of loss for Microsoft, and perhaps begin growing
    market share. The BlackBerry platform has much larger subscriber base at the moment, which will serve as a great base upon which to grow the new BlackBerry 10 platform. It is still too early to call, but the trends suggest RIM should stay in the lead for a while and is also in a better position to claim that #3 spot as their own.




    Comments 2 Comments
    1. lak611's Avatar
      One big thing is that not many models of Windows Phone are currently even available in the US. I just visited the websites of VZW, Sprint, AT&T, and T-Mobile.

      VZW only has one Windows Phone, the HTC Trophy.

      Sprint only has two Windows Phones, the HTC Arrive and the Motorola ES400S. The Motorola device is $549 with a 2-yr contract.

      AT&T has two Samsung models and one HTC model.

      T-Mobile has the Nokia Lumia 710 and the HTC Radar.

      All of the four major US carriers have more models of Blackberry devices at this time.

      I expect to see Windows Phone to sell more once the carriers have more models available.
    1. Mark Stone's Avatar
      ^^^^^I agree. Nokia is pulling the identical market strategy that Samsung did when they launched the Galaxy II S series: Flood the world with the devices except North America, raising an uncommonly high level of expectancy and excitement in the US - then launching in NA and setting sales records. Nokia is attempting to do the same thing with most of their Win phones, and it will probably be successful
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