Former Apple exec Bob Borcher recently gave a presentation (the video has since been removed) covering topics from marketing to the current state of the job market.
 Bob Borcher |
During the presentation, he explained why all iPhone ads show the phone set to the same time:
"If you ever see an Apple ad, print or TV, you look at the time and it's always going to be 9:42 -- 9:42 is when we launched the iPhone."
We rewatched several iPhone ads and it's true -- almost all iPhones appearing in commercials are set to 9:42 a.m.
9:42 on the lock screen in this television commercial
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Different commercial, same time
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And again in a new commercial
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A cute baby at 9:42 AM
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Talk about attention to detail...
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9:42 AM even carries over to the print world
MacWorld
One more print example
EmeWiki
What's this? 9:41?!
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We assume this says 11:29 PM because it's the Santa Claus ad from the holiday season. (Santa delivers gifts in the middle of the night.)
By: Dylan Love @ Businessinsider
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