Attachment 31540So, in browsing some T-Mobile advertisements, I came across an interesting flyer which T-Mo claims will allow users who don't need unlimited web plans the ability to use data services at an affordable price. This comes shortly after AT&T announced they were dumping unlimited data plans in favor of tiered pricing as well as the rumor that Verizon would soon follow.
The whole idea, according to the two companies, is that there are scores of users out there who aren't fully utilizing the data features of their smartphones because they don't want to pay $20+ every month for an unlimited data plan, when they're likely to only use a small amount. Some analysts have said this is a bad move for customers as realistically, a user could easily use the 2gb of data that AT&T offers for their "DataPro" plan for those who regularly stream video and music on a regular basis through their device. The problem being that the 2gb is the largest package offered at this time. Additional data comes at a premium of an additional $10 for another 1gb. Well more then the price for the current unlimited data plan. Verizon's plan aims to be very similar.
So T-Mobile has now decided to offer the more affordable option to customers by introducing a pay per MB plan. Pictured below, it says that any device requiring a monthly data plan is eligible for the $1.99 per MB option. They use an an example surfing 34 web pages totaling approximately 30kb each would equate to 1mb. I don't know about you folks, but I watch the browser on my BB when it's loading pages and unless it's a mobile optimized site, I rarely see 30kb or less in the status bar. I regularly see pages 100kb or more in size loading up. So I'm not sure who this 'deal' is really appealing to. They already offer a plan for email only (better value), so web viewing or streaming would the only other reason for this plan, but I'm easily seeing the cost going very high for unwary users.Attachment 31539
T-Mo has always been the carrier that seems to give more for less and I'm a bit surprised at this pricing strategy. I can certainly applaud the idea of offering more options to users who don't have the need for large gobs of data (though they weren't the first), but at nearly $2 a mb it just doesn't seem all that affordable. How many of you see this as another option for you or think it will reduce your overall cost?