Smartphones Circa 2009...
Posted 01-28-2009 at 08:04 AM by archer6
2009 promises to be a milestone year in the realm of wireless mobile communications. Now well into Q1, the various manufacturers of smartphones are working in economic conditions that are wildly different than when these same manufacturers made their forecasts and their plans for the first three months of 2009. As a result they now face one of the most difficult periods of time in the last decade of mobile communications. Not only do they face unforeseen economic conditions, but also unprecedented competition. This combination of challenges will certainly provide as interesting result for those of us outside of the business to observe. Just how these economic conditions have impacted current operations has yet to be seen.
That said, the costs involved to design, engineer and build smartphones is at an all time high. This combined with shrinking sales will prove to be the true test of cost control within the inner workings of each manufacturer. Finances aside they also face a rather fickle marketplace as is the nature of the business during the best of times. Now with so may previously employed individuals finding themselves either out of a job, or working for reduces wages, the buying patterns are in the midst of rapid change. The once stable demand for smartphones with certain features is now changing. The market studies from which the manufacturers use to plan future operations are no longer relevant. A very interesting turn of events for the consumer, and in many cases a serious and sobering fact which the manufacturers must not only face but adjust to. All of this coming on the heels of a presidential election cycle in which significant change is upon us.
As we near the close of January, the manufacturers will have but a scant 60 odd days to work with before the end of the quarter. In this tumultuous climate they are faced with what is perhaps the most challenging set of conditions ever. Just how do they plan their budgets for Q2? What do they do with the plans already in place from last year in terms of products & advertising. How will these previously planned products sell, and how fast can they adjust as the results come in from first quarter sales?
It is these aforementioned points that will shape the smartphones offered during this new year. A year which promises to be very interesting indeed. A year in which some very major changes are sure to appear. A year that the avid smartphone enthusiast will not soon forget.
~via Android Powered Agora Pro ~
That said, the costs involved to design, engineer and build smartphones is at an all time high. This combined with shrinking sales will prove to be the true test of cost control within the inner workings of each manufacturer. Finances aside they also face a rather fickle marketplace as is the nature of the business during the best of times. Now with so may previously employed individuals finding themselves either out of a job, or working for reduces wages, the buying patterns are in the midst of rapid change. The once stable demand for smartphones with certain features is now changing. The market studies from which the manufacturers use to plan future operations are no longer relevant. A very interesting turn of events for the consumer, and in many cases a serious and sobering fact which the manufacturers must not only face but adjust to. All of this coming on the heels of a presidential election cycle in which significant change is upon us.
As we near the close of January, the manufacturers will have but a scant 60 odd days to work with before the end of the quarter. In this tumultuous climate they are faced with what is perhaps the most challenging set of conditions ever. Just how do they plan their budgets for Q2? What do they do with the plans already in place from last year in terms of products & advertising. How will these previously planned products sell, and how fast can they adjust as the results come in from first quarter sales?
It is these aforementioned points that will shape the smartphones offered during this new year. A year which promises to be very interesting indeed. A year in which some very major changes are sure to appear. A year that the avid smartphone enthusiast will not soon forget.
~via Android Powered Agora Pro ~
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